Sandra Patel
18th July 2019
Article by Max Nowicki, Recruitment Consultant
https://www.linkedin.com/pulse/future-ai-max-nowicki/
What is the future of AI and how will it affect business? The subject is definitely the hot topic of the year. AI has mind-blowing prospects, many of which have been exploited in Sci-Fi, fantasy and far out tales of how A.I. can transform our world.
Instead of speculating, I want to address the realities of how A.I. is changing businesses in 4 ways:
1. Generating a more customised User Experience
With AI being at the full front of technology, more businesses and brands are using AI to customize their User Experience through data analysis, browning history and buying trends. (Follow link for more on AI User Experience) https://www.entrepreneur.com/article/320675
2. Forecasting Customer Behaviors
AI is predicting customer behaviour and assisting businesses to detect if customers are willing to purchase their product by analysing big data to predict their consumer habits. As machine learning becomes more embedded in online retail environments, adverts will be more applicable and lead to higher return on advertisement investment.
3. Customer Support
Al now has the ability to provide that ‘all needed’ 24/7 customer support through Chatbots. Businesses are now incorporating detailed data in their CRM to gather more valuable customer insights. AI facilitates the ultimate customer experience by providing indispensable customer data by using optimise various touch points, allowing chatbot interactivity to connect with customers.
4. Redefining Business Analytics
AI will go a long way in transforming how data is used by the way it is organised and categorised allowing for a better insight for business. Companies have enormous amounts of data which is not being best used to its full potential; AI will be able to filter and utilise the most valuable data. AI has the ability to free up your time and provide accurate completion of routine tasks.
I hope this has been helpful and I would love to hear more about how you believe AI will change the future of business.
I welcome the opportunity to speak more about this, whether you would like to meet for a coffee and find out more! Or if you are a client looking for candidates who are passionate about AI, please get in touch! Learn more about Transition Partners at http://www.transition-partners.co.uk/